About Us

Sierra Electric has delivered a full range of electrical contracting services to the San Francisco Bay Area for over 65 years.  Our experienced management team is committed to understanding and being responsive to our customers’ needs. Our stable and highly trained staff is equipped to complete every project to total customer satisfaction.

Let Sierra Electric provide professional project management and on time/on budget delivery on your commercial, industrial, and residential electrical service requirements.

Our Goals

  • Fulfilling our customers’ electrical service needs on time and on budget
  • Being prepared for new and exciting challenges
Mission & Core Values

Team effort on projects
Responsive office and crew
Understanding our customers and the task
Skilled work force
Total commitment to customer satisfaction


Rose Stadtner

President and Principal

Rose has and continues to build Sierra Electric into a thriving electrical contracting firm known for its commitment to quality, safety, and professionalism. As a company principal with over 58 years of experience in the electrical industry, Rose provides future visions and oversight for the firm. She takes great pride in making Sierra Electric a truly exceptional place to work.

Larry Stadtner

Vice President and Principal

Larry oversees Sierra Electric's business development and sales efforts. He holds a Bachelor’s of Science in business administration and with over 25 years of experience in the electrical field, Larry brings comprehensive knowledge to strengthening relationships through client advocacy. He is responsible for championing Sierra Electric’s capabilities in the Bay Area marketplace and directs the company’s strategic sales planning in an ever changing market place.

Matt Sullivan

General Manager of Operations

As the Sierra Electric voice in the market place, Matt is frequently called upon as an electrical authority. With over 31 years of electrical industry experience, Matt’s understanding of client needs and expectations has been instrumental in differentiating the firm and increasing client loyalty and growth.

PJ O’Connell

Senior Project Manager and Senior Estimator

PJ estimates and manages many of our large projects. He holds a Bachelor’s Degree in electrical engineering and with over 40 years of electrical experience, he provides a comprehensive approach and professional project management to each project while maintaining a strong “safety first” focus.